Comet Blog

Posted by: Murray on Tuesday, 13 August 2013

Despite the rise in organic SEO and content marketing, PPC, or “pay per click,” remains a popular and valuable search engine marketing strategy. And because PPC is a highly-structured Google program, your results are easy to track and in-depth data is right at your fingertips – no fancy online SEO optimization software required.

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Posted by: Murray on Tuesday, 13 August 2013

For many small businesses, traditional “SEO” isn’t particularly productive. Sure, ranking for some terms is great, but why rank for “cupcakes” across all Google searches when you only sell cupcakes in Auckland? This is where local SEO comes in. Here are a few tips to help beat out the competition in your area…

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Posted by: Murray on Monday, 05 August 2013

I’ll cut right to the chase here – the more you know about SEO, the better. And even if you’ve been in the field for a long time or have excellent online SEO optimization software, there’s always more you can learn. Here are 20 quick SEO tips – and hopefully several that help you improve your search engine performance…

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Posted by: Murray on Wednesday, 31 July 2013

A lot of companies make the mistake of assuming that, by hiring a high-quality designer or agency, they’ve also hired SEO experts. This is usually foolish – designers are paid to make things looks pretty and to help with user experience. Anything helpful in the SEO realm is simply icing on the cake.

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Posted by: Murray on Thursday, 25 July 2013

I don’t need to tell you that social media has revolutionized virtually everything we do on the web. SEO is no different. While we may have more to learn about social media marketing, social media platforms provide incredible opportunities for any sized business to reach a wide number of potential customers. Here are some of the new rules of social media marketing…

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